You do this so that you don’t need to 3D-render your motion graphics. Your story might even jerk a few tears from your viewer, but you don’t need to direct a film to get a reaction.Ī common practice when designing for motion is using a stylistic illustration for characters or scenes or even shapes. However, part of telling your story might involve the animation process. Am I saying you should commission a Pixar film for your next ad campaign? No. Use a motion graphic to visualize an idea, to tell a story when other mediums are too costly or ineffective. The form and function of motion is often visual punctuation, a key ingredient in catching the eye and keeping it there. We live in a world where design can be made just for fun or beauty, but most design is created with a form and a function. You can tell the same story and explain the same idea with a simple Gif. Rather than using your budget to put towards a live action video, you can use a motion graphic. These graphics are pieces of moving design that grab your attention and show you a visual that one single frame or a simple line of text cannot.īy utilizing motion graphics, you are also saving money. Sometimes it’s the silent loop that you want to watch again and again. Sometimes there is music or sound design to compliment. Motion design can range from a simple one-second GIF all the way to a five (or more) minute advertisement. Motion graphics are bringing contemporary design to life with their unique ability to tell a story or draw you in without a single word. There is a way to captivate your audience in a meaningful way without breaking the bank on a video.
Maybe you would like to have a full video done, but don’t have the budget. What do you want out of your ad campaigns? Maybe you want to engage your audience with a single photo.